Better together (&)
The H&J Rebrand
The launch of the new H&J brand is more than a new name or visual identity. It marks an important moment in our history: a new chapter in leadership and a renewed commitment to build on nearly four decades of success.
At the centre of that story is one simple idea: Better together.
Hammerschlag & Joffe began as two people providing electrical engineering services. Today, H&J is a team of more than 110 professionals delivering electrical, mechanical & ICAT engineering solutions across Canada.
The ampersand has grown beyond a connection between two names. It represents the principles that define the way we work. Collaboration. Shared responsibility. Accountability. Inclusivity. The belief that our greatest successes are achieved together.
Within our office, between disciplines, alongside our consultants and in partnership with our clients, the ampersand symbolizes the connections that drive our success. It reflects a simple truth: that the whole is greater than the sum of its parts.
More than a symbol connecting people.
It reflects how we approach every challenge through our core values.
We don’t believe in trade-offs when it comes to holding true to our values. We believe in delivering technical excellence & client service. We strive to combine innovation & efficiency. And we work towards earning the trust & respect of all those associated with us.
We believe the strongest results come from bringing all our values together. Our rebrand reflects the company we are today. One that respects the past, reaffirms the way we will continue to work and embraces the opportunities that lie ahead.
The name is shorter. The ampersand means more than ever.